About Us
NEVER LATE TO THE PARTY.
ALWAYS AT THE FOREFRONT OF DEVELOPMENT.
Shop Owner
Matt Owen
The shop owner shares their passion for e-bikes, starting with conversions and evolving into custom builds to meet market demand. They highlight the joy of building bikes, challenges like theft, and their journey since 2018. Matt Owen adds that e-bikes transformed his life and inspired him to help others enjoy cycling through his store.
Our Story
Our approach represents the most advanced route back to basics. Direction intensified by power – go purposefully via places they cannot follow.
Founded out of a passion for innovation and cycling, we began by converting traditional bikes into powerful e-bikes. Over time, we evolved to specialize in custom builds and expert maintenance, delivering tailored solutions for every rider. Today, we’re dedicated to pushing the boundaries of electric biking and helping our clients ride their dream bikes.
Our Team
Expert. Experienced.
Our expert team combines years of experience and technical skill to deliver top-quality e-bike solutions tailored to your needs
Danny Ings
Gearhead
Rodrigo Lima
Senior mechanic
Tim Hendrick
Shop Manager
Mario Jota
Mechanic